Whilst businesses are beginning to realise the benefits of digital marketing, it can be difficult to know where to start, let alone develop an effective strategy.

As a digital marketing programme, Digital Allstars has been fine-tuned for businesses operating in the licensed retail and hospitality sectors. Delivered by CPL’s skilled tutors, the programme aims to provide the skills and knowledge that will help you increase profit margins and create a buzz around your business. It’s comprised of three separate workshops, all of which are available at beginner, intermediate and advanced level.

Digital Allstars workshops:

  • Digital marketing
  • Social media marketing
  • Email Database marketing

For those who want a complete overview of all things digital, the Digital Marketing workshop will help you learn the ins and outs. By exploring ‘what Digital Marketing means’, the workshop introduces learners the various platforms and common techniques.

The other two workshops provide comprehensive training on two key aspects of digital marketing: social Media marketing and database marketing. To establish a close connection with customers, both workshops centre on how to develop responsive content for a range of audiences.

Louise Sui, CPL Training’s managing director, said: I’m delighted to announce the launch of the Digital Allstars programme. We’ve worked hard with internal and external partners to ensure this initiative is suitable for the market. We understand that small and large pubcos, both tenanted and managed, each require a digital marketing strategy that is fine-tuned to their operations.”

The beauty of the programme is that it’s designed to accommodate the varying levels of all abilities, regardless of your skills or experience. It’s highly suitable to businesses that are just starting out with digital marketing, including companies that are already competent, but need that extra bit of knowledge to enhance their skills.”