UK Hospitality have launched their annual Hospitality Works campaign for 2019, promoting hospitality as a sector where jobseekers can find employment and a successful career. 

With the support of national hospitality employers, the campaign will be led by the Department for Work and Pensions, The Springboard Charity, UKHospitality and the British Beer and Pub Association.

Since its conception in 2015, The Hospitality Works campaign has created in excess of 8,000 work placements. As the hospitality sector currently faces a skills shortage, a record number of jobseekers are expected to find themselves a career in hospitality this year thanks to the campaign.

This year’s ceremony will centre around two ‘Big Bash Events’ held in Manchester and Leeds. The Leeds ‘Big Bash’ event will kick off on 20th of February and the Manchester ‘Big Bash’ event will take place on 8th of March. Both events will provide opportunities for a range of employers to meet with their local Job Centre Plus and potential future employees.

Springboard’s Chief Executive Anne Pierce CBE has said the continuing skills shortages that continue to be challenging and labour shortages heading rapidly to crisis point, are increasing the need for brands to take a positive to attract more people from the UK into the hospitality.

She said: “This is why Springboard will be, once again, joining DWP as a major partner in Hospitality Works, rallying our industry partners, ambassadors and delivery teams to engage, inspire and influence jobseekers to join our fantastic industry, through a range of national and local inspirational activities and events in partnership with job centres in every region of the country.”

Brigid Simmonds, Chief Executive of the British Beer and Pub Association commented: “The BBPA are delighted to once again support the Hospitality Works campaign. Our industry needs to do more to recruit UK citizens to our workforce, especially pub chefs and kitchen staff. I am pleased our members are taking part in this important campaign up and down the country. Campaigns such as Hospitality Works do a great job of promoting the huge variety of career options the hospitality sector can provide, enabling those looking for work to embark on an exciting and rewarding career.”

Hospitality Works 2019 will also be supported by some of the biggest employers in the industry including Marston’s, McDonalds, Hilton, Ei Group, Caffé Nero, Bourne Leisure and Yo! Sushi. They’ll be taking part through visiting schools, holding events at job centres and welcoming jobseekers into their businesses for a taste of hospitality and to understand what opportunities are available to them within the sector.

Chief Executive of UKHospitality, Kate Nicholls wrote: “The hospitality sector is a challenging and rewarding place to work offering a wide range of roles to suit employers and employees in almost any situation. We are sometimes unfairly seen as only offering part-time or temporary work. There is almost no end to what we can offer for hardworking, driven individuals looking to embark on a long and exciting career across a variety of diverse roles. Hospitality Works is a great initiative to get that message out to employers and people looking to work in a vibrant sector, and UKHospitality is very proud to support it.”