CPL Training Group are using our networking connections within the hospitality industry to champion a new campaign launched by The Hive that tackles child hunger within our community. The Never Bee Hungry campaign is the latest fundraising initiative to come out of The Hive, a state-of-the-art, Birkenhead-based youth facility that offers activities, help to work schemes and hot meals for young people in the area.

Last year The Hive served over 35,000 hot meals to its young members, including 5,000 free meals to young people who would otherwise have been at risk from ‘holiday hunger’ during the school summer break. The Youth Zone cafeteria serves food to hundreds of young people every day, at a subsidised cost of just £1 per meal. The Never Bee Hungry campaign is the latest fundraising initiative to come out of The Hive, a state-of-the-art, Birkenhead-based youth facility that offers activities, help to work schemes and hot meals for young people in the area.

Adam Mellor, Chief Executive at The Hive said, “No child should go hungry or have their future pre-determined by where they are born, this is something we firmly believe in at The Hive. But, every-day, we see examples of young people who, simply as a result of their circumstances, have had to go hungry in order that their families can get by. We see families trapped in a spiral of poverty and hunger that can persist for generations – and we want to do something about it; not only to help feed young people in need now but to equip them with the skills they need to break the cycle and escape future poverty.”

The Hive’s capital cost (approx. £6million) has been funded by several key partners, including Wirral Council, who were keen to see Wirral benefit from an OnSide Youth Zone. However, despite The Youth Zone’s annual running costs (approx. £1.8 million) being funded by a combination of local private sector & local authority support, and various grants & trusts, they are still reliant on donations and partnerships.

With the help of CPL Training the Hive is asking venues to offer their customers the opportunity to add a voluntary £1 donation to their bills, which will go directly to support the Youth Zone. They hope this well help them continue with their message of ‘food for today and skills for life’ to help alleviate the poverty cycle.

Louise Sui, CPL Training Groups Managing Director, said: “We’re delighted to support this campaign that is completely regenerating our community. The work that The Hive has, and continues to do, to support the young people of Birkenhead is impeccable, and something everyone at CPL Training Group is proud to support. We look forward to working with our hospitality industry partners to promote and encourage donating towards this wonderful institution.”

According to recent figures from the Wirral Intelligence Service, part of Wirral Council, one child in two lives in poverty in Wirral’s most disadvantaged areas, with over ten times as many children going hungry in the most deprived ward of Wirral compared to the most affluent.

Mellor said, “At the Hive we work with schools to keep young people in education through our Inspiring Futures programme and equip them with the confidence and skills they need to secure employment, through our Get a Job course, which has a near 80% success rate.  Funds raised through the Never Bee Hungry campaign will help us to keep delivering these programmes, addressing the root causes of child hunger and poverty. We are confident that Wirral’s restauranteurs will give their full backing to our campaign and, along with their customers, will help us to make a difference to young people in need on their doorstep.”

For the last two years, The Hive, which recently played host to Prince Harry and Meghan Markle, the Duke and Duchess of Sussex, has also provided volunteers for the Neo Community Café Christmas hamper operation, which produces thousands of food parcels and distributes them to struggling families across Wirral at Christmas time.