It was announced today that CGA, the global food and drink data and research consultancy, has the acquired CPL Training Group. The acquisition reunites CPL Training with CPL Online, which became part of CGA in March 2018.
CPL Training Group has been serving the hospitality and consumer retail industries for 28 years and has become one of the industries leading training providers, training over 20,000 individuales across the UK and has clients such as Stonegate Pub Company, Mitchells & Butlers, Greene King and retail leader Asda.
Phil Tate, Group CEO of CGA, said that the acquisition was inevitable. “From the moment we bought CPL Online, there was a compelling logic to maximise the opportunity by then acquiring CPL Training. Of course, the time had to be right for both parties. And I am delighted that that time is now.”
At a time when businesses are under significant economic and competitive pressure, delivering great service and creating a memorable customer experience is key to encouraging repeat visits and increased spend per head. In fact, the 2019 Business Leaders’ Survey from CGA and CPL Online found that 62% of business leaders are planning to increase investment in employee engagement and see it as the number one planned area of investment in 2019. Nearly three in four (71%) cited staff retention as very important to the success of their business in 2019 and more than half (56%) think the same about staff recruitment.
Daniel Davies, founder of CPL Training Group and CEO of Rockpoint Leisure, said of the sale;
“It’s been over 28 years since I started the business which developed into the CPL Training we see today. It has been fantastic to establish and grow such a successful brand and I’ve had the pleasure of working alongside some brilliant people along the way, many of which are still with the business today. “Following the successful sale of CPL Online to CGA last year, I began to look at the next chapter of my life. Having been Chairman of the Institute of Licensing (IOL) for five years and still having two years remaining, I decided that I wanted to continue my work of bringing about real change in the hospitality sector. This led to me embarking on the major regeneration of my hometown New Brighton. So far, we have successfully opened numerous concepts and retail stores under my new business venture Rockpoint Leisure and the momentum of our ambitious plans is only gathering pace.”