Double Dutch, UK award-winning premium tonic and mixer brand, has appointed Angela Farrugia as a Non-Executive Director.
An accomplished and award-winning entrepreneur with unrivalled brand building and management experience, Angela founded TLC (The Licensing Company Ltd) in 1996, which was acquired by Global Brands Group PLC in 2014, and boasts 24 offices across the world, generating over $12.4 billion (£9.6 billion) in retail sales for its roster of first class brand owners. She currently advises brands across retail, fashion and FMCG via her brand consultancy agency, Brand x Society Ltd, and is a lecturer and mentor at Central Saint Martins in London.
Angela has won numerous accolades for her work including a ‘Lifetime Achievement Award’ at the Brand and Lifestyle Awards, as well as being named ‘One of the Most Influential Women’ in the Global Licensing Industry.
Co-founded by twin sisters Raissa and Joyce de Hass, Double Dutch is an innovative brand offering a unique range of tonics and mixers that are both a refreshing soft drink and a lively mixer for the most complex of cocktails. All the Double Dutch flavours in the nine-strong range are created through the process of molecular gastronomy which results in unique, counter-intuitive and delicious flavour combinations. Double Dutch is currently the only brand using this technique to enhance rather than mask the taste of spirits.
The collection includes flavourful tonics such as ‘Cucumber & Watermelon’, ‘Pomegranate & Basil’ and ‘Cranberry & Ginger’, as well as a premium ‘Skinny Tonic Water’, ‘Soda Water’, ‘Ginger Ale’ and a ‘Ginger Beer’. Double Dutch is currently stocked in high-profile bars and restaurants across the UK and is available nationwide via Waitrose and online retailers Ocado and Amazon.
Joyce and Raissa have grown their London-based business to sell over half a million bottles per month to 25 countries around the world including the US and Singapore. The brand aims to become carbon neutral and has recently opened new production plants in South Africa and the Netherlands with a vision to significantly grow internationally.
Angela is the third senior appointment as Double Dutch strengthens its team to support it future expansion plans. Earlier this year, Lord Davies of Abersoch, CBE joined the company as Chairman. He is currently partner and Chairman of private equity firm Corsair Capital LLP, the Chairman at international investment firm LetterOne, as well as a non-executive director at Diageo. With a background in banking, Lord Davies was Chairman and previously CEO of Standard Chartered for over 12 years and is a member of the House of Lords, having previously served as Minister for Trade, Investment, Small Business and Infrastructure.
Jo Verdult has also joined the Double Dutch team as its General Manager and Chief Operating Officer. Jo arrives from marketing and advertising company, AMV BBDO where she was Managing Partner and the company’s youngest ever board member. She brings extensive experience working across multiple sectors and was previously voted one of Management Today’s ‘35 Women Under 35’.
Commenting on the appointments, Raissa de Haas, co-founder of Double Dutch, said: “This has been a strategic year for us, and we are very fortunate to have such high-calibre candidates supporting us in delivering our ambitious growth plans.”